The More Netflix You Watch, the Less Ads You'll See

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Netflix has announced a change that'll make ad-tier subscribers happy. In a press release, the streamer announce that starting in 2024, if you binge three consecutive episodes of a show, the fourth episode will be ad-free.

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So, although you'll still have to sit through ads for a few episodes (or run to the bathroom or grab more popcorn like it's '90s again), you'll get a break from the interruptions for that fourth episode.

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Netflix first introduced its ad plan a year ago, which offers access to the full rolodex of content on the streamer for $6.99 a month — you just have to sit through 15- or 30-second ads. Netflix is adding commercials that run for 10, 20, and 60 seconds.

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Other Netflix updates you might notice include an increase in video quality from 720p to 180p for ad-tier subscribers, support for two simultaneous streams, and the ability for all members to download content.

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